Masterclass: Creating platform-perfect video for social media

Creating great video content isn't enough. To maximise reach and engagement, you need to understand what works on each platform.

This one-hour masterclass, delivered by HealthCommsPlus, explores how TikTok, Instagram, YouTube and LinkedIn treat video differently. You'll gain practical techniques to create content that captures attention, retains viewers and delivers stronger results.

Whether you create content yourself, commission it, or lead your organisation's digital strategy, you'll leave with actionable insights to increase the impact of every video you produce.

• Reaching the right audience through the right channels.
• Creating platform-ready video content with greater impact.
• Capturing attention and improving audience retention.
• Enhancing engagement with accessible, channel-optimised formats.
• Increasing the discoverability and reach of your content.
• Demonstrating value through smarter performance measurement.
• Maximising the return on every filming opportunity through effective content repurposing.

This masterclass is open to Members and Non-Members of The NHS Alliance.

NHS Alliance Member: £59 + VAT

Non-Member: £89 + VAT

Click the 'Book now' link at the top of this page to book your place.

• Communications and marketing professionals looking to maximise the impact of video across social media channels.
• Health and public sector professionals who want to better understand audience behaviour, platform algorithms, and how to tailor video content for social media channels.